BankBoston Corp. has created a new position: branding czar.

David Vazdauskas started March 1 as director of brand identity and creative services, reporting to Karen Green, BankBoston's director of marketing.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.