BankMobile Adapts App for Apple Watch
The development of an app for Apple Watch is a byproduct of Citi's broader transformation plan to get tech experiences quicker out of the gate. It also speaks to how mobile, and now wearables, is giving PFM an opportunity to have a comeback.March 13
BankMobile, a division of Customers Bank in Phoenixville, Pa., announced Thursday that it will be one of the first banks to adapt its mobile application specifically for the soon-to-launch Apple Watch.
The $6.8 billion-asset bank joins the ranks of Citigroup, Canada's Tangerine Bank, and Commonwealth Bank of Australia in developing apps specific to Apple's next gadget, which is due for release April 24. The Apple Watch will also support Apple Pay, which hundreds of banks already participate in.
BankMobile's app will be compatible with Apple Pay, which has been one of the main selling points of the Apple's new smartwear product.
"We are a bank dedicated to our customers and it was because of their crowdsourced feedback that we decided to offer our app on Apple Watch," BankMobile's chief strategy and marketing officer Luvleen Sidhu said in a release.