Cost consciousness appears to have an echo in the way banks are configuring their branch networks: the typical office holds more deposits than it used to.
Covering more territory with a smaller physical footprint is an intentional strategy at Wells Fargo (WFC). "We used to build 5,000 square-foot stores with a 10-penny sign. Now we are building 10-penny stores with a 5,000 square foot sign," Wells CEO John Stumpf told investors in January. (The following graphic shows median deposits per branch at the banks with the 15 biggest networks. Text continues below.)