The bouts pit pugilists like One Sex Entertainment Co. against National Football League Properties Inc.; Red or Dead Limited vs.

Kid Pty Ltd.; and Madonna Ciccone vs. Dan Parisi and "Madonna.com". But they also include a swarm of global financial players such as New York-based Chase Manhattan Corp. (now, incidentally, on its way to becoming J.P. Morgan Chase & Co.) vs. Jehovah Technologies Pte Ltd. Other brawls pit Banca Popolare Friuladria S.p.A. against Giovanni Zago, while Hang Seng Bank Limited faces Websen Inc. There are many, many more on the bill. The fight for online "domain" names is one of banks' newest battles, and financial services companies are drawing lines in the sand.

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