BB&T Corp. has introduced a unified managed account platform, and — unlike similar bank-owned wealth management providers — the Winston-Salem, N.C., company plans to transfer all its equity assets under management onto the platform.
David Fisher, BB&T's wealth division manager, said that the company has already moved $1 billion of its $5 billion of equity assets under management onto the platform that it introduced Monday. He said that he expects to have moved all the assets to the platform by yearend. "We have gone all in with this platform," he said in an interview. "Every portfolio will go into this system."