Bells, Whistles Seen Key to Selling EBPP

Electronic bill payment and presentment needs a creative kick in the pants, said speakers at American Banker's Financial Services in Cyberspace conference last week.

To attract consumers, they said, providers must devise extra services to enhance the process of paying bills online. They described a vicious cycle in which most consumers and most billers ignore the option - the consumers because it is scarcely better than paying by check, the billers because so few consumers use it.