Swipely.com, a new social networking website that broadcasts users' credit and debit card purchases, says its strong security features will help it avoid embarrassing data breaches such as the one Blippy.com suffered last month.

Swipely, of Providence, R.I., went live with the site on Tuesday. It invites users to register their credit and debit cards and tracks their purchases. The site then posts users' purchases online by integrating the data into Facebook and other social networking sites chosen by users. The service is designed to enable users to discuss and review their purchases with others through the networking sites.

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