This holiday season is expected to bring 1.3 billion visits to shopping Web sites, up 71% from the estimated 760 million in 1998, according to Net Effect Systems.

"Sites need to be ready for this onslaught of clicks," said Julie Schoenfeld, president and chief executive officer of Net Effect. "Consumers are coming to sites to shop and will have basic questions about timely holiday delivery and credit card security."

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