A California thrift is claiming success with an unusual and controversial approach to selling investments -- getting all of its platform sales representatives to sell them.

The plan, adopted a little more than a year ago, is meant to reinvigorate the $3.8 billion-asset Fidelity Federal Bank. which has gone through the wringer of late.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.