Legislation has been introduced in two states to limit how credit card companies market on public college campuses.

Card issuers have homed in on college-age consumers in recent years. The market research firm Claritas Inc. estimates that 67% of college students now carry cards, up 24% since 1990. The firm also found that the average balance of those cardholders grew 134%, from $900 in 1990 to $2,100 in 1995.

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