American Express Travel Related Services Co. said it has expanded a marketing pact with Walt Disney Co.

In March the Walt Disney World Resort became a global partner in American Express' Membership Rewards program. Before that, American Express offered discounts to the resort in Orlando and to Disneyland in Anaheim, Calif. It was also the official card for Disney's Broadway production of "Beauty and the Beast."

Now, American Express is the official card of the restored New Amsterdam Theatre in New York, making discounts there and other benefits available to cardholders.

The partnership is being advertised with a giant American Express Card on a billboard above the Times Square theater.

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