CompuCredit Corp. has formed a new subsidiary, Inc., and launched a Web site with that name to market its Aspire Visa credit cards.

CompuCredit said it aims to "meet the demand for real-time approval for credit cards on-line." Its cards are issued by Columbus Bank and Trust Co., a subsidiary of Synovus Financial Corp. in Columbus, Ga.

CompuCredit, with 343,000 accounts and $500 million in card receivables, says it uses proprietary scoring models and data bases to match consumers with appropriate card offers. It has an agreement with LendingTree Inc., the on-line loan marketplace, to market Aspire Visa.

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