HARTLAND, Wis. - Direct Data Inc. said it has been named the exclusive North American distributor of the POS 95 terminal of De La Rue Fortronic Ltd., Dunfermline, Scotland.
The terminal competes for the lower end of the point of sale terminal business against similar products from Verifone Inc. and Hypercom Inc., which integrate authorization and printing functions in the single device.
Direct Data is a subsidiary of U.S. Wireless Data Inc., which markets the POS 50 cellular-telephone authorization terminal. De La Rue Fortronic is a leading international supplier of point of sale devices, with more than 200,000 terminals installed.
Direct Data has distribution relationships and alliances with NBS Technologies of Canada and Solaic, a French smart-card company, among others.