Europay International, the European bank card association closely allied with MasterCard International, proclaimed 1997 its "strongest year ever," with a record 18% increase in cards issued by member banks.

Cards bearing the Eurocard-MasterCard, Maestro, Cirrus, and Eurocheque logos increased by 28 million. The company said seven out of 10 new cards issued were Europay brands, and the total of 178 million amounted to a 60% regional market share.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.