Bank One Corp.'s First USA division is starting a national advertising campaign that will feature Flowers USA as one of its merchants.
Television spots will run from Aug. 16 through Aug. 30 on 10 national cable channels, concurrent with a radio campaign, according to Flowers USA.
First USA declined to comment on the advertising campaign, but confirmed that the flower company is one of its Internet merchant partners.
The commercials will feature First USA's eCard platinum Visa and will include Flowers USA, a national flower delivery company that operates both on- and off-line.
The eCard offers 5% cash rebates on purchases made from select on-line merchants, including Flowers USA.