Honor, the regional electronic banking network operated by Southeast Switch Inc., is conducting an advertising campaign on the theme "Pay with your ATM card."

Television commercials began Aug. 5 on cable networks across Florida, Georgia, the Carolinas, and parts of Tennessee.

Honor's campaign, which includes promotional materials for banks to use in local markets, was created by the Tampa ad agency Peak Barr Petralia Biety Inc.

"The goal is to educate consumers on the convenience and benefits of paying with their ATM cards," said Curtis D. Fish, executive vice president at Southeast Switch.

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