Visa U.S.A. and Karen Weiner Escalera Associates won the Silver Award at the Golden Bell Public Relations awards ceremony recently. The award was established in 1987 by the Hospitality Sales and Marketing Association International.
Visa and Karen Weiner Escalera Associates won the award for a program created to publicize the National Trust's Historic Hotels of America. The San Francisco-based card association created booklets to link a hotel to historic sites within its region. The booklets feature Vermont, New Hampshire, Northern California, and the Mississippi Delta region.