NORTH MIAMI, Fla. - The stock of Transmedia Network Inc., operator of a restaurant discount card program, has begun trading on the New York Stock Exchange under the symbol TMN.

Melvin Chasen, chairman, said the listing "will reduce transaction costs, increase the liquidity of our shares, provide the company with greater visibility in the investment community, and help broaden its stockholder base."

In business since 1984, Transmedia has signed 4,600 restaurants and 470,000 card members for its charge card that offers a 25% discount on meals. Ancillary services include long-distance calling discounts through an agreement with General Electric Capital Corp.

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