Wells Fargo & Co. is selling lift ticket vouchers to skiers through its automated teller machines.

At 550 ATMs in northern California, Wells Fargo is offering discounted lift tickets and lesson packages for four California resorts. The program, Snow Sport Express, has been expanded from its debut last winter, when Wells Fargo sold vouchers at 50 ATMs.

"Both customers and noncustomers overwhelmingly responded to the convenience of this product," said Marcia Donner, senior vice president of Wells Fargo. There are no surcharges on the transactions. Vouchers can be used until the end of the 1997-98 ski season.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.