Visa U.S.A. is showing a new television spot for the fourth year of its Triple Crown sponsorship.
The commercial highlights Visa as the only credit card accepted at ticket windows during the major thoroughbred races of the spring.
Titled "Yes!" the spot shows trainers, groomsmen, jockeys, and fans screaming "yes" during races and training sessions, while the ticket salesman says "no" to a spectator who tries to buy tickets with an American Express card.
The spot was created by BBDO New York and has been airing during Kentucky Derby prep races on ABC Sports and ESPN since January.
As it does every year, Visa offers a $5 million bonus to the owner of a horse that wins the Kentucky Derby, Preakness, and Belmont Stakes.