WASHINGTON - The presidents of MasterCard and Visa called last week for more cooperation among companies inside and outside the banking industry to assure that smart card technology achieves its full potential.

Reaffirming their joint commitment to enhancing payment cards with computer chips, H. Eugene Lockhart of MasterCard International and Edmund P. Jensen of Visa International invited the rest of the business world to come as far as they have in recognizing the need for agreement on a basic set of technical standards.

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