Michael A. Strada, a veteran of 30 years with electronic funds transfer networks, has formed a consulting company, Electronic Commerce Strategies Inc.

Based in Atlanta, the firm will focus on debit and credit cards, automated teller machines, electronic benefits transfer, and related specialties.

Mr. Strada was the first president of the Florida-based Honor network, had a hand in the formation of Plus System Inc., and held positions at National Data Corp. and Electronic Payment Services Inc.

He was also the first president of the Shared Network Executives Association, a group of leaders of regional electronic banking networks that since has been folded into the Electronic Funds Transfer Association.

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