Amid growing interest in financial industry brand names and concerns about their survivability against new forms of competition, Payment Systems Inc. has launched a syndicated research project called Brand 2000.

Subtitled "The Future of Financial Services Brand Equity," the program will include focus-group interviews to gauge consumer attitudes and perceptions, a broad consumer survey to probe the propensity to recommend or switch brands, and a "profitability segmentation" to project, based on the impact of branding, various consumers' bottom-line contributions.

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