Cardholders of Transmedia UK, a subsidiary of Transmedia Europe Inc., can now link their cards to American Express accounts to receive a 25% discount on meals at participating restaurants in the United Kingdom.

Transmedia, an international dining card, offers discounts at 7,000 restaurants worldwide. Transmedia UK reports having 25,000 members in the United Kingdom.

The parent, Transmedia Networks Inc., introduced its card in the United States in 1985, and now has 800,000 members.

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