Chase Manhattan Corp. is once again trying to hone its image.

The $361 billion-asset bank has launched its second major branding campaign in two years. Like the first, the new campaign uses the now- familiar slogan, "The right relationship is everything."

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.