In introducing a credit card last week that offers cash rewards, Chase Manhattan Corp. took the next step in a yearlong effort to catch up with the rest of a market that has latched on to the value-based marketing concept.

Many of Chase's competitors, most recently AT&T Universal Card Services, have also jumped full-force into rebates and similar incentives.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.