CHICAGO -- Gary Dachis wanted to market his check-cashing outlet as an alternative to traditional financial institutions, so he took 7-Up's approach: He named his business Unbank Co.

"We do things that banks don't do, kind of like the |uncola,'" he said at a recent check-cashers convention. "We picked up the slack where banks weren't providing the services."

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.