By In the banking industry, there are very few images that invoke a bank's name as strongly as Wells Fargo's stagecoach - especially west of the Mississippi River. After purchasing Wachovia, Wells is bringing that iconic symbol east.
The merger between San Francisco's Wells Fargo and Charlotte's Wachovia was completed on the first of the year. The process of converting Wachovia over to Wells is going to be slow and precise, as has been Wells Fargo's reputation. But with the banking industry in a state of severe turmoil, disseminating a unified message couldn't wait. So on January 2, the new brand became, "One team, twice as strong."