A new study by Cisco’s Internet Business Solutions Group details a growing acceptance–and trust–among e-commerce consumers using alternative payment providers PayPal, Google Checkout, Obopay and Amazon.

The poll found that 35 percent are heavy or frequent users of those payment options, and 64 percent trust them almost to the level they trust banks (67 percent) in facilitating payments. And as consumer expectations rise, according to the survey, “merchants, advertising agencies and new financial services entrants are all trying to capture consumer attention at the point of purchase and, in some cases, to disintermediate traditional payment players,” according to a release.

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