Adding momentum to its secured credit card strategy, Citicorp has begun test-marketing to the Hispanic communities of San Francisco, Los Angeles, and Houston.

The nation's largest credit card issuer is airing Spanish-language television commercials and has prepared similar print ads in what could be the start of a nationwide effort.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.