Vikram, can you handle this?
Citigroup Inc. may just be the world's most bootylicious bank after offering its credit card customers exclusive Beyonce music content and concert tickets.
The bank is offering access to video content of the former Destiny's Child singer to people who "like" Citi's Facebook page. It also recently offered cardholders access to several one-hour advance ticket sales to a series of Beyonce concerts at the Roseland Ballroom in New York earlier this month.
Citi cardholders could also use points earned through the bank's ThankYou Rewards toward the purchase of a limited number of tickets available through its Facebook page.
Citi is one of several credit card companies looking to boost cardholder loyalty and spending through exclusive deals.
American Express Co. lets cardholders redeem rewards for purchases on Ticketmaster.com and buy tickets to events like the Tribeca Film Festival before the general public.
MasterCard Inc. this summer launched its Priceless Cities campaign that lets consumers carrying cards with the payment network's brand buy special event packages.
Citi said this month that it plans to offer its ThankYou Rewards members access to a "number of music and entertainment events on Facebook" in the future.
