Clifton Bancorp (CSBK) in New Jersey has named Tricia Cademartori Hrotko to the newly created position of chief revenue officer.
Hrotko, also an executive vice president, will be responsible for integrating all revenue-related functions for the $1.1 billion-asset company, including strategic planning, marketing and sales, product development and pricing, and client service and support.
Clifton will be well positioned to invest in new business lines or expand in existing areas when it completes its long-planned second-step stock conversion this month. The thrift, mostly owned by its mutual holding company, has already received orders for more than $170 million of common stock as part of the conversion.
"As we complete our second-step offering, it is clear to me, and the Board of Directors, that we need to position the Bank more competitively within our market area," Paul M. Aguggia, Clifton Bancorp's recently appointed Chairman and chief executive, said in a news release late Thursday. "Bringing on board an experienced, energetic and solution-oriented banking professional, with a proven track record, will elevate our brand."
Hrotko previously managed marketing and corporate communications for Sterling National Bank (STL) in Montebello, N.Y. Before this, she held a similar role at First Morris Bank and Trust, which is now part of Provident Bank of New Jersey (PFS).