Though it is still digesting three acquisitions in Texas, Comerica Inc. has launched a widespread advertising campaign in the Lone Star State promoting itself as an up-and-coming business bank.

The Detroit-based company, which has $26.3 billion of assets, is using print, radio, and billboard advertising to boast of its new branches in Austin, Houston, and San Antonio. In the sports-obsessed Dallas-Fort Worth market, a highly visible campaign promotes Comerica as the area's "newest expansion team."

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.