American Banker recently published results from a survey by KPMG Peat Marwick and Yankelovich Partners showing that 73% of consumers want to bank at a branch, while 22% want to bank exclusively through electronic channels.

While some may believe the latter number is small, I find it astonishingly large.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.