The importance of values as the guiding light of successful companies keeps coming up in business literature. Any successful organization must have a value system that touches employees' hearts and enables them to achieve a shared vision.

At my organization, Wells Fargo & Co., and at its predecessor, Norwest Corp., leadership and vision, values and goals have long been paramount. It was recognized that certain ingredients are necessary to make the leap from being a good to a great company, and the first one is great leadership.

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