The scene is a meeting of the bank's management and board of directors. When the meeting comes to introducing trust and asset management services, there is a chorus of groans, eye-rollings, coughs, and impatiently drummed fingers. The item is quickly killed.

Why do you suppose both managers and directors are so unenthusiastic about bringing trust and asset management services into the bank? Perhaps they have come to rely on a series of outdated ideas long held by others equally resistant to bringing in these services.

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