Barnett Banks Inc. has hired consumer finance veteran Jeffrey C. Larsen as president and chief operating officer of its consumer finance subsidiary, Equicredit Corp.

Mr. Larsen, 53, joins Equicredit from CIT Group/Consumer Finance Inc., where he had been executive vice president. In his new job, Mr. Larsen will report to Equicredit chairman and CEO John T. Hayt and be responsible for managing and directing national loan production at the subsidiary Barnett acquired in January.

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