TRW Information Systems' campaign to improve its image with consumers is cannibalizing its effort to sell them credit report subscriptions.

The financial services unit of the large Ohio aerospace company agreed earlier this year to provide consumers one free copy of their credit report a year. But that appears to have undermined TRW'S heavily promoted Credentials program.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.