Editor's Note: Because of a production error in Thursday's American Banker, the end of an article that began on page 14, "Software Helps Do-It- Yourself Types Go Public," was omitted. The following is the missing text about Ben Ezra, Weinstein & Co. that should have appeared on page 14.
A complete version of the article appeared in the American Banker's World Wide Web edition for Jan. 16, but the third paragraph below, which includes stock prices, was incorrect as originally posted. It has been updated and is now correct.
Their logo is a picture of a Wall Street street sign turned upside down; their toll-free number, which tweaks venture capitalists, is 888-VC-GOAWAY.
"It's the pump-your-own gas approach to financial life," Mr. Ben Ezra said. "There is a trend within American finance toward I-can-do-it-myself."
Ben Ezra, Weinstein & Co. itself was listed on the Nasdaq OTC Bulletin Board on Dec. 27, after completing a $1 million private placement in late September. The stock opened at 37.5 cents a share, has traded as high as $3.25, and closed Wednesday at $2.50.
Mr. Ben Ezra and Mr. Weinstein took their road show to Wall Street Jan. 8 and drew more than 100 financial professionals.
"I was quite impressed," said Sheldon Zerner, a financial adviser at Bishop Rosen & Co. "The concept is great, and it really could be a sleeper. I'm sure throughout the world there are many thousands of companies that want to go public."
Gerald R. Rouse, a broker at M.S. Farrell & Co., called Capscape "very interesting and with some tremendous potential."
Mr. Ben Ezra said hundreds of orders have come in for Capscape. "People are calling us up with credit card numbers and expiration dates, saying, 'We don't care when it's ready, just send it to us.'"
Banks play a role in the company's master plan. Mr. Ben Ezra and Mr. Weinstein suggest they could purchase copies of Capscape and make them available to small-business customers.
"Assuming that Glass-Steagall falls, this will let every bank in the world assist clients in drafting financial documents," Mr. Ben Ezra said.