As many large financial institutions begin to see income from automated teller machines for the first time, companies that run ATM coupon programs say they are noting an increased demand for their services.

In the last six months, several of the nation's largest financial institutions have committed to new coupon programs, in which ATM receipts feature coupons for small prizes or retail discounts. These institutions include Banc One Corp., Nations-Bank, and Boatmen's Bancshares. Others, such as Norwest Corp., are considering programs.

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