James Gutierrez believes he has found the key to reaching unbanked Hispanics - credit. "In this country not having a credit score is like not having a face," says Gutierrez, whose San Jose company makes loans to Hispanic customers with little or no credit history. "What we try to do is build that face for customers."

Gutierrez founded Progress Financial fresh out of graduate school in 2005 and, today, his company operates booths in 15 California grocery stores that target Hispanics.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.