It didn't take long for marketing pioneer Stephen Cone to put his stamp on Fidelity Investments.

Just months after taking the post of president of customer service, Cone has quickly moved to anoint a first-ever spokesman, legendary Magellan Fund manager Peter Lynch, to put a human face on the world's largest mutual fund family. While that decision attracted headlines, it is what Cone is quietly planning in the coming months which could prove revolutionary for Boston- based Fidelity.

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