Banks are ideal sellers of insurance to consumers through cross-selling if they use up-to-date technology, three experts told a group of bankers at a conference on direct marketing of insurance.

"Banks do not have to prospect for customers," said Daniel P. Wager, president of QuickQuote Insurance Agency Inc., Incline Village, Nev. "You already have a data base."

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.