The loyalty-rewards program provider Vesdia Corp. is teaming with the technology developer Cardlytics to target merchant offers to cardholders based on their spending histories.
Consumers who opt to receive offers through their card issuers receive the tailored offers in their online bank statements.
Cardlytics' technology scours a cardholder's past purchases to present offers and discounts based on their preferences.
McDonald's Corp., one of the roughly 30 participating merchants, offered $2 off to program members who had recently spent money at a fast-food restaurant but had not made purchases at a McDonald's store. Cardholders who took the offer received the discount as a statement credit, said Lars Holmquist, Vesdia's chief marketing officer.
Cardlytics is partnering with card issuers including USAA Federal Savings Bank, Holmquist said. He would not name other issuers.