Dean Witter, Discover & Co. is not satisfied lately with a staid stockbroker image. Capturing the public's attention with flashy products seems to be the company's new style.

Only eight weeks after it launched Private Issue, a credit card that incorporates paintings by Ringo Starr, actress Jane Seymour, and Olympic track star Florence Griffith Joyner, Dean Witter announced the launch of another product, called Bravo.

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