Over the next 18 years, the "mature adult" market - people over 50 - will increase about 50%, while the under-50 market will increase by only 1%.

Bankers would be wise to affirm or reaffirm their approach to this growing market. Unfortunately, most who target the older market segments take a programmatic or tactical, rather than a strategic, approach to increasing market share.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.