Dime Savings Bank of New York, a subsidiary of Dime Bancorp, has hired Paul Brindak as senior vice president of advertising and brand management, a newly created job.

Mr. Brindak will also be responsible for public relations and branch merchandising initiatives at the thrift. He will report to Amy Radin, executive vice president and chief marketing officer.

Until recently Mr. Brindak was vice president of global marketing at Radio City Productions. Before that was a vice president and senior marketing manager in Citicorp's information services.

Most recently he has been an independent marketing consultant.

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