The challenge is easier said than done: How does an institution get time-starved consumers to buy products that fit their needs and habits? For Cincinnati-based Star Banc Corp., one answer for selling its check card, home equity line of credit and bill payment services is through a new data mart-driven capability built into its ATMs.

Since last fall, the bank has been piloting Precision Delivery, developed by Fujitsu-ICL Systems, at some of its 660 ATMs in the Midwest. The Fujitsu product enables an institution to create a data mart which can be stored on a Pentium chip at the ATM.

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