DLJdirect Inc., the on-line brokerage arm of Donaldson, Lufkin & Jenrette Inc., launched its first two proprietary mutual funds on Friday.

Though the firm makes about 8,000 third-party funds available to customers, a spokeswoman said there was demand for proprietary products. The new, actively managed portfolios -- a growth fund and a technology fund -- do not carry loads.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.