The steep entry fee for the prepaid Kardashian card — or "Kard" — sends a clear message: this is the luxury prepaid card. VIPs only.

Many users consider prepaid cards, particularly those bought in stores, to be disposable. Whereas other prepaid providers are attempting to make their cards more useful by adding features, the Kardashian Kard, endorsed by reality television's Kardashian sisters, has taken another approach: make the card too expensive to put down.

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